Overcoming negative perceptions about reverse mortgages
Finance of America Reverse was looking to increase the number of quality leads reaching out to them each month. However, with a massive misunderstanding about reverse mortgages, most people shied away from the thought of using their largest nest egg (their home) to help them in retirement. To counter this, we created an awareness campaign to help dispel the myths surrounding reverse mortgages and help people leverage their homes to fund retirement.
